Pakistan Horticulture Development & Export Company (PHDEC) has arranged an in-store promotion of Pakistani Mango at Harrods London UK in coordination with Commercial Wing of Pakistan High Commission UK. The promotion aims at showcasing Pakistani mango as an exotic fruit to the major importers, distributors, chain store representatives and consumers alike.

This two weeks promotion will start from 7th June and will continue till 20th June 2010. During this campaign there will be a special display of Pakistani mangoes in the Food Hall (Ground Floor) at Harrods, Knightsbridge, London and in-store advertising to create awareness amongst customers.

PHDEC has arranged sampling activities where there would be free tasting of different products prepared from mango e.g. Mango Milk Shake, Mango Lassi (drinking yogurt), Mango Ice Cream, Mango Pulp and Mango Juice. Also customers will be educated on the characteristics of Pakistani mangoes.

This extensive media advertisement, sampling and one to one business meetings with UK importers will help Pakistani Exporters/growers to develop sustainable linkages with the UK market. Pakistani delegation will comprise of three exporting companies and one grower besides PHDEC officials.

The taste and aroma of Pakistani mangoes is unique which makes Pakistan the 5th largest exporter in the world. You are invited to share this opportunity by visiting Harrods Knightsbridge, London SW1X 7XL.