Pakistan Horticulture Development and Export Company have been created due to the enormous potential of Pakistan’s horticulture products in the global market. In the absence of a single ministry or institution responsible for development at all levels of the horticulture value chain it was considered important to set-up PHDEC to uplift this sector, especially in light of the impact of globalization and WTO regime.

VISION STATEMENT

PHDEC envisions the vitalization of a dynamic and market driven horticulture sector, which is resilient, sustainable and responsive to meet the challenges of globalization.

MANDATE

The over all mandate of PHDEC is to promote, regulate, co-ordinate and enhance the export of horticulture products for the economic well being of all the stake holders in the horticulture value chain. PHDEC's main thrust is to introduce Pakistan to the high-end international markets through strategic initiatives efforts along with integrated interventions and facilitation in all the sub-sectors of the value chain.

OBJECTIVES

The primary objective of PHDEC is to address and resolve problems and issues of the Pakistan horticulture sector through long term and timely interventions aimed at improving quality at key areas of the horticulture value chain, ultimately leading to a substantial increase in exports from Pakistan. Some of the main areas of intervention include: