Encouraging and facilitation the growers to “grow for exports”.

Development/implementation of export marketing strategies.

Creating an environment of exports by establishing procedures and quality standards through regulations and inventive schemes.

Attracting local and foreign investment.

Facilitating in setting up of necessary infrastructure including cool chain system all over the country.

Developing linkages/networking with relevant institutions i.e. R&D, banks, training/HRD, Joint Venture arrangements/commercial linkages with international companies, technology transfer, sub-contracting.