Short term Measures

• Institutional building of PHDEB
• Strengthen data collection & documentation nationally & internationally
• Design & introduce export quality standards & incentive schemes
• Development & initiating marketing campaign
• Initiate the establishment of Cold Chain infrastructure
• Interaction with public/private sector institutions i.e. PR, PIA, Transporters, Paper packaging etc.
• Coordination with Donors agencies for PHDEB capacity building
• Initiate training/HR development & awareness program
• Improve access to farm input credit, project financing & export credit

Medium Term Measures

• Ensure quality standards leading to Brandname & Certification:
  • Packaging
  • Grading & Processing
  • Storage & Transportation
• Identify location/function of accredited quality assurances lab facilities in private/public sectors
• Marketing Extension Services
  • Grow for Exports
  • Improve Yields/Quality
  • Orchard Management (SPS)
  • Market Information Dissemination
• Promote & grow organic products (Green Farming)
• Identify export potential of non-traditional horticulture products
• Strengthen Cooperative/Group activities

Long Term Measures

• Strengthen R&D facilities & develop networking
• Establish accredited quality assurance labs
• Establish Pakistan’s image as a premium quality supplier of horticulture products, “Branding”
• Development of infra-structure projects such as pilot projects, JV arrangements, Common Facility Centres